MSc Business Psychology
Requirements:
Approved entry requirements of University of Staffordshire include combination of higher education and industry expertise. A panel comprising members from APIIT Sri Lanka and University of Staffordshire UK will assess the suitability of the applicants. Please contact us for the assessment of your application.
Description:
Overview
The principle of MSc Business Psychology revolves around the intersection of human behaviour and business practices. It aims to expose an individual from the Business stream to understand, analyse, and leverage human behaviour within organisational contexts as well as allowing individuals from Psychology stream to apply their knowledge in managing and increasing the human engagement in businesses.
The teaching faculty in the MSc Business Psychology is expected to comprise of a panel possessing a wealth of skill and experience. Academic excellence providing students with a strong academic foundation, professional experience beyond their academic credentials including business, consulting, and psychology, specialized expertise, effective pedagogy from lectures and discussions to case studies and experiential exercises, mentorship and guidance together with research and scholarship are expected to cultivate a supportive learning environment where students can thrive academically, professionally, and personally.
The MSc Business Psychology program aims to establish a strong foundation for career progression or for anyone exploring new employment prospects.
Teaching & Learning
All modules are mandatory for the MSc in Business Psychology degree certificate to be offered. If you have a difficulty in completing the programme, the fall-back options are available upon meeting needed completion of credits.
- Introduction to Business Psychology – Understand the science behind human mind, behaviours, human attributes at the work place, components of Motivation and new techniques to motivate people at work, Theories of Learning that can be used in business transformation, why people forget and how to improve memory, what is cognitive dissonance and implications to brand marketing
- Contemporary Psychology in Business – Understanding the new employee, transition at workplace, how loyalty and conformity works at work, managing diversity, stress, resilience at work. How perceptions of people can be influenced in the purchasing of brands, what is selective perception and implications to business. How attitudes of people can be changed over time in an organization. How attitudes can be measured and the link to business growth strategies. The implications of attitude for corporate campaigns and brand communication.
- Behavioural Psychology and Wellbeing – Science behind personality traits, Psychology of people management, Coaching your team, Psychometrics to measure subjectivity, Behaviour models and cognition. The psychology behind Group influence on individual behaviour, how communications can be made more impactful. What is absolute threshold and implications to business. Personality traits and how it influences leadership strategies.
- Society and the Mind – Balance theory at work, cognitive dissonance that can tilt boss-subordinate relationships, managing new generations of employees like Gen Z and Gen Alpha, team work and how complex principles like status and roles impact team performance,, inspiring ethics at work, mediation. Social class classifications and how it influences the types of products and services purchased.
- Cross Cultural Leadership and Management – Mapping business environment, inclusion, measures of culture at work place, leading and following as needed, B2B model at workplace. What is Culture and components that must be known when practicing international marketing, How a culture can have an impact on global Branding strategies.
- Personal and Organisational Effectiveness – Managing team conflicts, training, developing, mentoring the team, motivation for productive output, directing a team for organizational goal, technology and AI at work. Hawthorne studies and implications to leadership. The different models for B2B marketing success.
- Research Methods – Conducting a business research, scientific method of surveying, qualitative and quantitative methods of data collection. How qualitative data collection takes place and how the data can be analysed.
- Dissertation – resolving a practical gap in your organization and how Psychological principles helps to improve organizational performance.
Student Support
At APIIT we have a range of support mechanisms in place to ensure you have assistance and guidance to complete your studies.
- Academic and Library Support
Writing support including one-on-one sessions, group tutoring, and peer-assisted study sessions to help students with writing, including grammar, structure, assignment planning and citation guidance. More details
LinkedIn Learning in support of lifelong learning and continuous development of students leading to earn diverse certifications. Library Resources with access to academic journals, books, and databases, as well as guidance from librarians on research methods and other important information services requests. More details
- Industry Liaison Services
Career counselling to in help students identify career paths, develop resumes, and prepare for interviews. Internship Programs by facilitating internships and work placements opportunities that provide real-world experience. Networking Events that connect students with potential employers and alumni networks. Skill Development Workshops on soft skills such as communication, leadership, and teamwork, which are critical for career success. Read more
- ICT Services
Assistive Technology via state of art computer laboratories, IT security, Office 365, Leaning Management systems, digital learning platforms that help students. Read more
- Mental Health and Well-being, Physical Health, Inclusion, and Diversity
Mental Health Counselling Services by a trained professional team to support personal challenges faced by students including stress, relationship concerns, personal attributes related concerns, addictions, sexual health concerns, educational challenges, family concerns and other pressing matters. Connect to support Fitness Opportunities promoting physical health via diverse sports. Read more
Disability Support to discuss accommodations for students with disabilities, such as note-takers, extended exam time, and accessible facilities Connect to support. Diversity and Inclusion Initiatives that promote an equitable, inclusive, safe environment with equal opportunities for all students from diverse backgrounds.
- Financial Counselling
Financial Counselling that help students manage their finances, understand student loans, and apply for financial aid. Emergency Financial Assistance for students facing unexpected hardships Connect to support.
- Community and Social Support
Student Organisations and Clubs that help students connect with peers who share similar interests. Uni Support from peer support groups and mentorship from faculty, staff, or upper-year students Reach Clubs and Societies.
Career Opportunities
The MSc Business Psychology programme will provide you the following unique exposures:
A unique learning opportunity in the region merging business and psychology that caters to the critical need of managers with formal scientific understanding about humans.
An understanding of human behaviour exploring the psychological theories and principles that influence individuals within the workplace. This understanding enables you to comprehend why people act the way they do in professional settings.
Employee motivation and performance exposure is provided by learning how to motivate and manage individuals effectively. They explore factors such as intrinsic and extrinsic motivation, leadership styles, and the impact of organizational culture on employee performance.
Decision making and judgment which is based on the cognitive processes will also be exposed to you as you learn about biases, heuristics, and rational decision-making models, equipping you with the skills to make informed and strategic choices. Team dynamics and deliberation also will be discussed giving exposure to today’s collaborative work environments, group cohesion, conflict resolution, communication strategies, fostering effective teamwork and collaboration.
Consumer Behaviour and Marketing that explores consumer motivations, attitudes, and purchasing decisions, essential for successful marketing strategies will also be among the areas of teaching. Leadership and Organizational Behaviour is also embedded in the programme giving knowledge of leadership styles, emotional intelligence, and organizational behaviour, enabling you to lead teams and drive organizational change.
Workplace Well-being and Stress Management including stress management, work-life balance, and organizational support systems, promoting a healthy and productive workforce are among further areas of study.
The researching component together with ethical considerations including understanding the ethical implications of business decisions, research ethics will also be explored. The programme further provides you with exposure in Social Psychology, Industrial Psychology, Educational and Occupational Psychology.
Special Remarks
Programme commencement is subject to management approval, for more information please contact student admission counsellors.
Address : 542, Peradeniya Road, Kandy, Sri Lanka.
Phone : 76 177 7977
Email : info@apiit.lk
Website : https://apiit.lk
Available:
APIIT
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Stream: Social Science
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Level: Masters Degree