Bachelor of Business Management Honours in Marketing Management
Requirements:
GCE (A/L) Minimum 3 passes in one sitting or equivalen
Description:
BACHELOR OF BUSINESS MANAGEMENT HONOURS IN MARKETING MANAGEMENT
This Degree Programme, spanning four years, provides a robust understanding of market dynamics, consumer behavior, and strategic planning. It equips students with essential skills in branding, digital marketing, and market research, fostering critical thinking and analytical abilities. This program’s significance lies in its capacity to prepare individuals for diverse marketing roles, empowering them to navigate evolving markets, anticipate trends, and drive business success in competitive landscapes.
Duration – 4 Years Certification – UGC Recognized Entry Qualification – 3 ‘s’ Passes in GCE A/Ls
YEAR-WISE CURRICULUM STRUCTURE
Year 1: (SLQF Level 3)
Management for Business
Financial Accounting for Business
Microeconomics
Mathematics for Business
Decision Information Technology for Business
Communicative English
Language Competences I
Macroeconomics
Cost and Management Accounting
Business Statistics
Business Information Systems
Communicative English Language
Competences II
Soft Skills Development I
Year 2: (SLQF Level 4)
Human Resource Management
Marketing Management
Financial Management
Business Analytics
Communicative English Language
Competences III
Soft Skills Development II
Operations Management
Supply Chain Management
Organizational Behaviour
Business & Corporate Law
Communicative English Language
Competences IV
Soft Skills Development III
Year 3: (SLQF Level 5)
Consumer Behaviour
Entrepreneurship and SMEs
Integrated Marketing
Communication
Services Marketing
Sales Management
Research Methodology
Customer Relationship Management
Brand Management
Analytical Tools for Marketing Research
International Marketing
Year 4: (SLQF Level 6)
Digital Marketing
Strategic Management
Retail Marketing Business to Business Marketing**
(B2B Marketing) Hospitality Marketing**
Business and Society**
Public Relations**
Internship in Marketing
Dissertation
Internship in Marketing
Dissertation
Career Opportunities
Management Consultant
Marketing Manager
Business Development Executive
Academic Business Coordinator
Entrepreneur
Research Executive
Course Fee
Registration fee – LKR 40,000/=
Course Fee – LKR 1,200,000/=
Semester Fee – LKR 150,000/=
Address : Negombo-Minuwangoda Rd, Negombo
Phone : 31 2224 422
Email : info@bci.lk
Website : https://www.bci.lk
Available:
BCI Campus
-
Stream: Business
-
Level: Honours Bachelor Degree