MSc Strategic Marketing
Requirements:
- Bachelor’s Degree in Business Management or Marketing
- Bachelor’s Degree in other Disciplines with 2-3 Years Experience
- Professional Qualification with 5 Years Work Experience
- 5 Years Managerial Work Experience
Description:
The programme aims to provide a high quality and professionally relevant postgraduate experience. The programme has been designed to support and develop critical appreciation of how marketing theories, procedures and practices are designed and deployed in the business world.Graduates of the programme will be equipped with the necessary skills and knowledge for a multi-disciplinary approach to marketing.
Programme Structure :
Stage 1
Consumer Behaviour: Knowing your Consumer
Strategic Global Marketing
Modern Marketing Research
Stage 2
Multi-Channel Strategic Marketing
Effective Brand and Advertising Management
Sales and Key Account Management
Stage 3
Dissertation
Address : No. 36, De Kretser Place, Bambalapitiya Colombo 04
Phone : 011 4777888
Email : icbtinfo@icbtcampus.edu.lk
Website : https://icbt.lk
Available:
ICBT Campus
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Stream: Business
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Level: Masters Degree