Bachelor Of Management Honours In Marketing
Requirements:
- Three (03) passes at GCE Advanced Level examination
- Equivalent qualification for international students
Description:
Marketing is a popular field of study globally and its popularity is on the increase. This is due to the fact that marketing is a growing industry with many diverse subsets leading to greater job opportunities. The marketing specialists with right set of knowledge, skills and attitude will always have job demand in the market. In marketing and with a specialized degree in the subject which provides from KIU will be armed the graduates to ready and take on any marketing challenges.
The Bachelor of Management Honours in Marketing degree is conducted in the English medium and covers 120 credits which emphasizes on market identification, product development, customer relationship, service marketing, supply chain management, consumer retailing, marketing research and more. In addition, KIU undergraduates take part in industrial placements in leading companies which provides valuable industry and research experience. This will ensure KIU marketing graduates will have the opportunity to be employed as customer relationship managers, business development officers, Marketing managers and many more.
Year One
Semester One
- Management Principles and Practices
- Business & Environment
- Business Mathematics
- Micro Economics
Semester Two
- Elements of Sociology and Psychology
- Principles of Accounting
- Macro Economics
- Business Communication
- Business Statistics
Year Two
Semester Three
- Management Information System
- Management Accounting
- Organizational Behavior
- Marketing Management
- Human Resources Management
Semester Four
- Organization Theory
- Financial Management
- Commercial and Industrial Law
- Taxation
- Business Ethics and Corporate Responsibilities
- Marketing Communication (Elective)
Year Three
Semester Five
- Auditing
- Computer Based Business Statistics
- Personality Development
- Entrepreneurship and SME
- Organizational Change and Development
- Digital Marketing (Elective)
Semester Six
- Industrial Training
- Strategic Management
- Conflict Management
- Knowledge Management
- Brand Management (Elective)
- Customer Relationship Management (Elective)
Year Four
Semester Seven
- Research Methods and Academic Writing
- Culture and Management
- Service Marketing
- Supply Chain Management
- Advertising Management
- Product Planning & Pricing Strategy (Elective)
Semester Eight
- Research Project
- Operation Management
- Consumer Behavior
- Consumer Protection Law (Elective)
- Strategic Marketing (Elective)
Address : No 249/1 Malabe Rd, Battaramulla
Phone : 11 2741 878
Email : info@kiu.ac.lk
Website : https://www.kiu.ac.lk
Available:
KIU
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Stream: Business
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Level: Bachelor Degree